特许经营 - franchise

小肥羊 – Little Sheep Brand Trusts Japanese on Franchise Talent

Submitted by GOLDENCHINABRANDS on Fri, 2008-11-07 23:20. :: |

This article was aggregated from GOLDENCHINABRANDS 

China’s famous Hotpot brand which kicked off its IPO in Hong Kong this year to help fund the opening of more than 150 new outlets by 2010 has announced plans to sell its stakes in Japan where it launched in 2006. Previous concerns about fast franchising and brand reputation problems don’t seem to exist in this market. Little Sheep’s management encourages the brand’s expansion by providing franchise incentives….
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