互联网 - internet

國家品牌 - Brand China: Can SECOND LIFE portray the right image for SECOND CHINA?

Submitted by GOLDENCHINABRANDS on Sun, 2008-11-23 18:27. :: | |

This article was aggregated from GOLDENCHINABRANDS
 

Creating “Brand China” is more important than ever. Second Life, an Internet-based virtual world developed by Linden Lab may be a good testing ground for some. Here are a couple of internet engineers from Florida giving U.S. first-time diplomats and government officials a chance in Second Life…a chance to experience China, to prepare the path [...]

囧 – Only One Chinese Character adds value to Chinese Brands

Submitted by GOLDENCHINABRANDS on Mon, 2008-10-27 12:37. :: | | | |

This article was aggregated from GOLDENCHINABRANDS
 

囧 – “I was terribly 囧 not to have known this before”…”It made me so 囧 I didn’t buy this cool bag”…a wide ranging use of expressions of this ‘re-launched’ 3,000 years old Chinese character proves invaluable to brands all over China, especially those trying to attract young internet-savvy consumers. The iconic character found its way from blogs, baidu, youku to handbags, shoes, milk-tea and leading brands like Li Ning….
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爱国者 – Another First in the World. Chinese Brand connecting online with offline world


This article was aggregated from GOLDENCHINABRANDS
 

What is likely to become China’s strongest consumer electronics brand has just launched another ‘world’s-first’ – an innovation that combines traditional magazines with high-tech digital and wireless products. Thanks to the progressive Founder of the brand, Feng Jun, this is another important step in realizing his vision of promoting the ‘Created in China’ image for his brand….
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阿里巴巴 - World crunches - Alibaba spends! Overseas Ad Spend 30million USD

Submitted by GOLDENCHINABRANDS on Mon, 2008-10-27 07:21. :: |

This article was aggregated from GOLDENCHINABRANDS
 

It’s a move well thought through by China’s leading B2B platform. The brand spends millions in advertising and marketing overseas while the world economy turns sour and scared. Worries about quality and safety issues have to be overcome if Alibaba.com (阿里巴巴) wants to retain credibility among suppliers and manufacturers. It’s considered the largest advertising push of the Chinese brand since years. !AND: It’s going mainstream into European and American TV, Yahoo, Google and Facebook….
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金山软件 – Kingsoft vs. Microsoft. China’s Answer to the Black-Out Strategy


This article was aggregated from GOLDENCHINABRANDS
 

Gold Mountain Software, better known as Kingsoft (金山软件) – the “Chinese Microsoft” has now commented on its US rivals' recent anti-piracy measures in China. Though Kingsoft is harmed by piracy itself it will not turn to a ‘turning black strategy’ as initiated by Microsoft China three days ago. Many Chinese users are outraged by ‘Microsoft’s invasion’ – this may be a chance for another great revival of the Chinese brand and its free WPS Office product as it continues its ‘no force strategy’…
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