消费者 - consumer

國家品牌 - Chinese Nationalism and the Impact on Brands

GOLDENCHINABRANDS — Sat, 15 Nov 2008 03:13:00 -0600

With the Olympics at the center-stage, the events in Tibet and the Sichuan earthquake have combined to unleash a nationalistic sentiment seen like never before in the modern world. Chinese citizens’ confidence and pride in their nation has many good reasons. This study by Ogilvy’s Discovery presents answers to questions like: How important is the ‘country of origin’ in the choice of brands? Does feeling of nationalism translate into profits for Chinese companies? Are there ways to channel Chinese nationalism in their favor without alienating Western customers?....
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囧 – Only One Chinese Character adds value to Chinese Brands

GOLDENCHINABRANDS — Mon, 27 Oct 2008 05:37:00 -0500

囧 – “I was terribly 囧 not to have known this before”…”It made me so 囧 I didn’t buy this cool bag”…a wide ranging use of expressions of this ‘re-launched’ 3,000 years old Chinese character proves invaluable to brands all over China, especially those trying to attract young internet-savvy consumers. The iconic character found its way from blogs, baidu, youku to handbags, shoes, milk-tea and leading brands like Li Ning….
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金山软件 – Kingsoft vs. Microsoft. China’s Answer to the Black-Out Strategy

GOLDENCHINABRANDS — Sat, 25 Oct 2008 00:10:00 -0500

Gold Mountain Software, better known as Kingsoft (金山软件) – the “Chinese Microsoft” has now commented on its US rivals' recent anti-piracy measures in China. Though Kingsoft is harmed by piracy itself it will not turn to a ‘turning black strategy’ as initiated by Microsoft China three days ago. Many Chinese users are outraged by ‘Microsoft’s invasion’ – this may be a chance for another great revival of the Chinese brand and its free WPS Office product as it continues its ‘no force strategy’…
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