消费者 - consumer

, which announced outstanding annual sales and profitability results last month outlines its revamped brand portfolio strategy for the years to come. Much of its success is based on optimizing its approach to branding and marketing. Its four major brands – Bosideng (波司登), Snow Flying (雪上飞), Kangbo (康博) and Bingjie (冰洁) – account for 40% of China’s apparel market. CEO, Mr. Gao Dekang, reveals some insights to his brands success….

, one of China's leading domestic manufacturers of mobile handsets, announced that its luxury brand has sold nearly 100,000 units since its launch in May this year. The new design-focused brand targets urban female professionals and innovates with VIP services, gold coating, Swarovski crystals and upscale in-store experiences to become the No. 1 luxury handset brand in China….