ppc

Baidu has recently come to terms with media criticisms over whether Baidu allows its paid results to influence what happens in the organic results. The Wall Street Journal’s China Journal covers this in a little bit of detail noting about Baidu’s paid results response:
Last night, in a conference call with analysts, Baidu unveiled its response: [...]

I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are [...]
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I just wrote a post about how brand marketers can adopt search engine marketing. Now here comes a great example of cross-channel advertising. In Taiwan, there is an interesting development to observe: more and more TV spots show a search engine slot filled with keywords in the closing screen of the spot. In most cases [...]
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New blog on Chinese SEO and Internet Marketing by a HK-based SEO Specialist preparing a move to Shanghai