search engine

Baidu Accounces New Brand Advertising Product

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This article was aggregated from Digital Marketing Inner Circle
 

Baidu this month announced its new advertising product called “Brand-Link” which will generate content based on brand-related search phrases. Brands that subscribe to this new product will expect to find their listings among news, product information and promotional announcements.
When a searcher runs a query on Baidu for a brand name or catchword of an offline [...]
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It’s back to being uncool to have a .com name

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Submitted by sinotechian on Wed, 2008-12-17 04:15. :: | |

This article was aggregated from Digital Marketing Inner Circle
 

Interesting at this weeks AGM, Chinese Internet search engine Baidu.com (BIDU) resolved to drop the .com from their name.
The company’s official name has now changed from Baidu.com, Inc. to Baidu, Inc., which further removes a connection to the company’s pure Internet-related assets. No reason for the change has been forthcoming from the company but it [...]
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Baidu Adjusts Chinese Revenue Expectations

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Submitted by sinotechian on Sat, 2008-12-13 14:02. :: | | | | | | | |

This article was aggregated from Digital Marketing Inner Circle
 

There has been considerable interest on the impact of the economy, the medical ads issue and the changes in ad layout on Chinese Internet search engine Baidu.com (BIDU).  On the 11th December, the company released a press release that adjusted its revenue expectation for the fourth quarter of 2008 to between CNY890 million and CNY900 [...]
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China SEO: Quality of Baidu Search Results

Submitted by anexgo on Fri, 2008-10-31 04:53. :: | | | | | | |

This article was aggregated from China SEO. China Internet Marketing. SEO consulting
 

I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are [...]
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