國家品牌 - country branding

圣诞快乐! Merry Christmas from GOLDENCHINABRANDS!

GOLDENCHINABRANDS — Tue, 23 Dec 2008 10:01:00 -0600

圣诞快乐! Merry Christmas from GOLDENCHINABRANDS! 圣诞快乐! Merry Christmas from GOLDENCHINABRANDS! 圣诞快乐! Merry Christmas from GOLDENCHINABRANDS! 圣诞快乐! Merry Christmas from GOLDENCHINABRANDS! 圣诞快乐! Merry Christmas from GOLDENCHINABRANDS! 圣诞快乐! Merry Christmas from GOLDENCHINABRANDS!
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贵州茅台 - Kweichow Moutai Brand heavily protected in Beijing

GOLDENCHINABRANDS — Mon, 22 Dec 2008 06:51:00 -0600

贵州茅台 - Beijing clamps down on illegal Moutai stores across the city. The Beijing Administration for Industry and Commerce and the Beijing Consumers' Association have jointly started an action to fight fake Moutai liquors and more than 100 stores which illegally sold fake Moutai liquors were punished….
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北京同仁堂 – Famous Time-Honored TCM Brand Launches in Kunming

GOLDENCHINABRANDS — Sat, 06 Dec 2008 23:12:00 -0600

Our brand brothers in Yunnan report that the ancient TCM brand has launched its first retail store in Kunming. Tongrentang was the designated brand of traditional Chinese medicine for the Qing court and later the brand was endorsed by eight generations of Qing emperors for 188 years. Tongrentang is the first Chinese trademark registered under the Madrid Agreement and the Paris Agreement, and has applied for registration in 50 countries worldwide. Kunming, Hong Kong, Sydney, London…what’s next?

贵州茅台 - Kweichow Moutai plans huge expansion

GOLDENCHINABRANDS — Sat, 06 Dec 2008 22:11:00 -0600

贵州茅台 - Kweichow Moutai plans huge expansion. Kweichow Moutai Co , one of China's top makers of traditional Chinese liquor, said this week that it planned to spend about 1.46 billion yuan ($212 million) in the next year to boost its annual production capacity by 2,000 tonnes.

國家品牌 - Brand China: Can SECOND LIFE portray the right image for SECOND CHINA?

GOLDENCHINABRANDS — Sun, 23 Nov 2008 10:27:00 -0600

Creating “Brand China” is more important than ever. Second Life, an Internet-based virtual world developed by Linden Lab may be a good testing ground for some. Here are a couple of internet engineers from Florida giving U.S. first-time diplomats and government officials a chance in Second Life…a chance to experience China, to prepare the path [...]

上海 Brand Shanghai – new slogan, new logo revealed

GOLDENCHINABRANDS — Wed, 19 Nov 2008 03:14:00 -0600

The tourism promotional slogan and logo of the 2010 Shanghai World Expo were unveiled during a global announcement ceremony at the Shanghai World Financial Center this week. “Brand Shanghai” will get a fresh look and feel mixing traditional and modern Chinese elements. This is the first time China launches tourism promotion activities with a “city theme” on a nationwide scale. See how Shanghai aims to position itself for the Expo and beyond….
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历史悠久 - Chinese Heritage Brand unrivalled cutting edge

GOLDENCHINABRANDS — Sun, 16 Nov 2008 22:31:00 -0600

Who needs German precision when it comes to stainless blades, scissors, knifes? Shanghai’s Zhang Xiao Quan Knives & Scissors have long been recognized as one of the oldest and most reputable brands in China offering great variety and extremely high quality when it comes to household and industrial blades. It represents profound Chinese culture darting back to Qing Dynasty times, won several world records and covers more than 40% of the Chinese scissor market….
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國家品牌 - Chinese Nationalism and the Impact on Brands

GOLDENCHINABRANDS — Sat, 15 Nov 2008 03:13:00 -0600

With the Olympics at the center-stage, the events in Tibet and the Sichuan earthquake have combined to unleash a nationalistic sentiment seen like never before in the modern world. Chinese citizens’ confidence and pride in their nation has many good reasons. This study by Ogilvy’s Discovery presents answers to questions like: How important is the ‘country of origin’ in the choice of brands? Does feeling of nationalism translate into profits for Chinese companies? Are there ways to channel Chinese nationalism in their favor without alienating Western customers?....
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奥运 – Gala, Gala, Gala. Don’t Miss the “Chinese Farmers Olympic Games”

GOLDENCHINABRANDS — Mon, 27 Oct 2008 01:42:00 -0500

After yesterdays opening ceremony of the largest-ever National Peasants’ Games in Quanzhou, we are now to watch and follow exciting disciplines in Fujian Province over the next 6 days. Over 2000 athlete farmers and guests will participate in the games covering competitions such as speed-fishing, kite-flying, yangko-dancing and vegetable-throwing and -planting. The Games are in its 6th year with the first-ever participation of Taiwan peasants….
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