國家品牌 - country branding

Air China has been named “Best China Airline”. It’s the third time in a row that Air China has received the prestigious award by ‘Business Traveller’. In recent years, Air China has been committed to building its international brand image by focusing on strategically positioning itself on the pillars of quality, reinforcing service quality, fostering cultural quality and enhancing profitability. It’s time again those brand building efforts pay off for Air China ….
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Thanks to Sky Canaves and The World Street Journal / Best of the China Blogs
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UPCOMING EVENT….2008年”汉堡中国时代” - China Time 2008 Hamburg
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Chinese spirit maker Kweichow Moutai Co, one of the country's top traditional liquor brands looks to expand internationally and seeks new partnerships. Despite its prestigious brand used by Chinese leaders to toast visiting dignitaries, including Richard Nixon and Margaret Thatcher, overseas sales are still tiny. Kweichou Moutai, along with Scotland Whisky, Cognac Brandy are regarded as the three most famous spirits in the world. Kweichow Moutai is crowned as “China’s National Wine” and “A Drink of Real Men” (by Charlie Chaplin). It may therefore very well serve an ambassador of “Brand China” in the world….
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Chinese automobile brand , which has been , has now moved into the spot light for producing one of Britain’s most iconic vehicles: The London Cab. It's part of an odd alliance that aims to give the distinctive black cab a greater presence outside its namesake city and the Geely brand a chance to portray craftsmanship and improve its quality perception outside of China – an opportunity just in line with the brands strategy….