It’s a Chinese brand that has evolved from one of the best Fujian brands to a ‘China Famous Brand’ to a ‘Top 100 Most Valuable Chinese Brand’. King Long is courageous in transcending from “made in China” to “created in China”. China bus brands have long been considered as “copycats”. Though in recent years, as China’s bus industry develops, brand King Long competes in international markets, receiving recognition of counterparts all over the world, particularly in Europe….

King Long has been developing fast from a Fuijan’s Famous Brand to China’s Famous Brand. It has been honored as one of the “Top 500 Most Valuable Brands” by the World Brand Laboratory for three years running ever since 2004. In 2006, it was even one of the top 100 most valuable brands, with a brand value of RMB 6.2 billion. “Technology, Service and Quality” and “Leading Brand and Company in the Coach Industry” are both the brand strategies that King Long has always adhered to.

An outstanding production for the high-speed passenger market which was independently innovated by the Chinese manufacturer, attracted a lot of attention with its original design and outstanding performance and stability during “Two sessions” and the Olympic Games.

In the eyes of foreign counterparts, China bus manufacturers are always considered as “copy” and “imitates” of foreign bus and coach models… the capability of independent innovation and technology level has usually been at the middle and lower level.
In recent years, as the development of China bus industry, King Long on behalf of ‘China Bus’ starts to go out of the country, competing in international markets, obtaining the recognition of counterparts all over the world. Particularly in Europe which is the top coach market of the world…and market shares follow.

Independent innovations help “LongWay” launch

From setting up in 1988 to adopting foreign body shapes and manufacturing technology in 1990, designing and developing independently domestic first-generation medium-sized luxury bus travel products, King Long has become a famous brand in China .Over the years, with an excellent cost-effective, generous and luxury appearance and comfort appeal, King Long became the first choice for tourist buses. It also successfully replaced some foreign high-class buses. The launch of LongWay adds great support for the product line of King Long.

“LongWay” has been widely favored by customers since the formal launch at the end of 2007.

WORTH KNOWING: The oval logo originated from the shape of the earth, indicating that the Company’s resources come from the earth and King Long hopes to build world-class coaches of China. The “L” (equivalent to the Chinese character of “人(People)”) in the logo indicates the corporate philosophy of “Loving Care” for customers. The bottom edge of “L” is connected with the oval, indicating that the Company is rooted in China; the left edge of “L” is kept at a distance away from the oval to indicate that people in King Long are striving to lead the industry by knowing that there is still much room to go ahead.