manage

Digital China Guide is a filtered perspective, a guide, and an online resource of aggregated feeds, articles, media, links, and statistics relating to China’s digital spectrum.

The primary focus will initially be upon web media and new media components. As the digital spectrum widens and new components secure more space within the digital terrain they will also be tagged and followed.

Creating Your Digital Ecosystem

For relevance, reach, and effectiveness, brands must live across multiple channels and create continuous rich experiences.  Rich internet applications and channel marketing tools of course help to build your brand's digital presence.  However to achieve optimal efficiencies and true audience impact a digital ecosystem model must be ...

Chinese Social Media Value Chain

The value chain in Chinese social media is the same as everywhere.

Social media introduces a new communication model into the media mix.
This model still consists of standard attributes:

Audience
Participation
Value
Opportunities
Threats
Timeline

Critical elements in this new model are audience focused, and relate to relationships, participation, and value - this is ...

Just a few early Sunday morning thoughts on the not-to-distant future of social media in China.

Social media will predominate the digital landscape in China
Digital channels will be seen as gateways into and across the Chinese social media networks
All digital Channels will be measured by their effectiveness to influence, contribute, and ...

On December 1st, bloggers from around the world will unite for World AIDS Day 2008. Worldwide an estimated 33 million people are living with HIV. In the United States, an estimated one million Americans are living with HIV. In response, both the National Institute on Drug Abuse (NIDA) and the ...

Can you relate?
mOserious leads the lecture busting rhymes on SEO, Site Design and Social Media.

Social Media Rap

[youtube]http://www.youtube.com/watch?v=mwAjur3_08Y[/youtube]

Design Coding

[youtube]http://www.youtube.com/watch?v=a0qMe7Z3EYg[/youtube]

Paid Search Rap

[youtube]http://www.youtube.com/watch?v=c96LTLlaXew[/youtube]

Social Media Noise

Its seems that there is a lot of industry noise about social media, and a lot of misunderstanding about what it can do for your brand and how it should be engaged.

Early Social Media

It is important to keep in mind that social media is actually not a new ...

Segmenting Audiences

I am finding that my sociological tools learnt doing my undergrad and sharpened with my postgrad work are becoming very handy as social media develops beyond the hype and rhetoric.   Social media is reshaping how we understand and communicate with our audiences.  The traditional methods of audience segmentation based ...

Chinese Social Media - blog sites
A growing collection of Chinese blog sites populate the healthy landscape of Chinese social media.

blog.blogchina.com
www.yourblog.org
www.blogdriver.com

www.yculblog.com
www.blogcn.com
www.mblogger.cn

www.blogbus.com
www.donews.net
blog.netandtv.com

www.meansys.com
club.tianyablog.com
blog.csdn.net

xboke.china.com
club.tianyablog.com
bulo.163.com

blog.tom.com
blog.116.com.cn
blog.joycode.com

blog.wangyou.com
www.blogcup.com
blog.bcchinese.net

blog.dostor.com
www.seov.net
www.blog8748.com
read more »

Community is as much about communication as about population.

Social Media Terms

The below lexicon will introduce you to some common social media concepts.

Aggregation: The collection of people or content distributed via syndication tools
AstoTurfing: Activities to generate grassroots interest in products or services, ideas or activities
Blogosphere: The entirety of all blogs on the internet, sometimes used to generically refer to ...