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blog devoted to the world of Chinese Brands

Groupe Danone’s latest move in the ongoing dispute over trademark infringements by Wahaha Group gets a new twist. The French dairy company has filed an appeal against the Chinese authority's ruling in favor of Hangzhou Wahaha Group 娃哈哈 in the latest round of the legal battle over trademark ownership….
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Ting Yi aka Master Kong or Kang-shi-fu or 康師傅 is one of China’s most popular and also most successful instant noodle brands. Just recently Master Kong announced soaring profits despite rising costs for agricultural raw materials. While consumers in Taiwan, the home place of the brand, turn to new alternatives Master Kong attracts middle and high-level consumers in mainland by introducing premium noodles and new sub-brands….
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At last weeks World Marketing Conference strong recommendations have been made by marketing executives advising Chinese brands to emulate the innovativeness of Japan’s global brands. Several cases have been presented as so called “Japannovators” and showcase the successful use of celebrities, the importance of differentiation and how to establish an “Asian brand identity”. Will Chinese brands be willing to learn from its neighbor....?
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World Brand Lab has identified the Chinese automobile brand as one of the most valuable brands in China for this year. Keeping at pace with an increasing global awareness of issues relating to energy and the environment, Geely has expanded its brand development to include a focus on safety, energy-saving and environment protection. This new direction represents Geely's future strategy….
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PODCAST….Chinese Telecom Brands go Global
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Results of a two-year study conducted by an Asian/Spanish consultancy have been discussed at the Cannes Advertising Festival these days. The findings may surprise some advertising agencies and marketing consultancies as Chinese brand owners demand outstanding creativity, new compensation models and enhanced use of interactive branding technology. Some hints at what it takes to build brands in China....
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“Hello, my name is 'Olympic Games' and I was born in 2008”. Over 4,000 kids in China are to be named 'Olympic Games'. More than 4,000 Chinese have been named 'Aoyun' or 'Olympic Games' in an apparent nod to the Beijing Olympics….
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We had suspected earlier “that with the introduction of the IDEAPAD brand in 14 markets around the world we might see more ‘sub-brands’ coming from Lenovo…THINKPad, IDEAPad, COOLPad, MOBILEPad, URBANPad, RUGGEDPad, KIDSPad, MOMSPad, GRANNYPad, SEXYPad, VIPPad etc” . Now Lenovo announces its future branding strategy and focus....
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We had previously reported about “The 2nd Chinese Automobile Brand to enter Australia”. Well, things have become speedier over at Great Wall Motors and the Australian Distributor Ateco now announcing the brand to appear in a few months. The company motto “improving little by little everyday” becomes reality….
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Automotive News reports that another lookalike car has appeared in China: the Lifan 320 which looks very much like the Mini Cooper. Lifan, the brand we have reported about earlier and its success over in Nigeria and Iran, however presents itself confidently. No worries about violating intellectual property rights, it’s been well planned….
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